Females Portrayal in Death of a Salesman Essay

In the play, Death of a Salesman, Linda depicts the author’s view of women within this time. Linda was anxious in becoming the finest â€Å"housewife†. Her nature and disposition, even before she enters the play, is one of kindness, love and a deep admiration for her husband Willy, despite his faults. She took on full responsibility for herself and family. At this point in history the typical woman was viewed as a housekeeper and nothing more. In most of Linda’s sense she is viewed in or around the house. She is mainly found in the living room, bedroom, and kitchen throughout the play. Often times her stage directions will be â€Å"carrying a washbin† or always retrieving what other character’s need. Stage directions within just the first few lines indicated that Linda was â€Å"taking off [Willy’s] shoes† for him. Linda was always working hard to keep the men around her happy and living in comfort. During this time this was a trait all women tried to fulfill. Linda’s relationship with Willy is the most obvious evidence of the view of women within this time. Willy is a symbol of the typical man who takes advantage of the women in his life and relies on them for comfort and support while giving them nothing in return. Linda constantly refers to her husband as â€Å"dear† or â€Å"darling† while he shows her no mutual treatment of affection. She will constantly make excuses for Willy to hide his temperament and that shows her infinite patience. This shows that Linda is not willing to go against Willy in any way even if it was to stand up for herself, she will not go against his word. Every step Linda takes, is in order to make Willy feel comfortable, constantly complementing him saying â€Å"Willy, darling, you’re the handsomest man in the world†. It is evident that the affection from a woman was much for present then that from the man. She is also seen constantly worrying for her husband and family, but not for herself. She will go out of her way to make sure Willy has everything he needs before he leaves the house and will remind him of small things saying â€Å"Be careful on the subway stairs† as if he was just a boy. The woman figure is presented as the one that must tend to everyone else’s needs and make sure that everyone else is well prepared. The women are also views, as the one’s that keep the men in their lives back from pursuing a life beyond the home. When Willy longs to go out to Alaska for a life of adventure, Linda begs him to â€Å"stay with her and the children. † Since the women are seen as such subservient wives who are entirely tied to the home, when Willy hopes to leave the comforts of home she attempts to convince him that everything around home can not get any better than what it already is. Not only will she respond this way to only Willy, but also for the sake of Willy she will react quite differently to her sons. She shouts, â€Å"Don’t you care whether Willy lives or dies? †. Even in the midst of trying to convince herself that Willy’s affair was not true, Linda will do anything to protect Willy. She demands her children to have respect just as she does towards Willy, whether it was respect deserved or not. The male figure is viewed as the selfish man who does not take consideration to the ones around them, taking complete advantage of every situation, treating there wives as toys and disrespecting them to the extreme and having affairs. Linda is made to be a wife who at all cost, no matter what the situation, will always stay nothing but loyal to her husband. Miller suggests those women are not only to be submissive to men, but also truly have no identity apart from them. Therefore, in essence the men are seen to have ultimate control over every situation and the women in their lives while the women are intentionally submissive. A woman only has purpose in a man, yet she will â€Å"hold the man back† so he inevitably will resent her basically either way, woman is destined for a life trying to â€Å"work† for her husband’s â€Å"love. Linda was always limited to what she could do, along with what she said. Arthur Miller showed how one-dimensional a women’s life was just to prove she was worthy of a home and family. Linda was never granted the right to stand up for her self, and even if the opportunity was present it would have not been taken, do to disrespecting Willy in his home. During this time this was a trait all women strived to fulfill.

Evaluation †produce proposals for the possible re-branding of my school Essay

My design brief was to produce proposals for the possible re-branding of my school. When doing this I researched what the faculties wanted and needed and so I designed a questionnaire to gather the information I required. I also researched different graphic designers, their work and various design movements throughout history such as Abram Games who is a British mid-twentieth century designer and official war artist during world war two. His style of design is very patriotic as in most of his work he uses red, white and blue; the colours of the union jack. He incorporates them very well and subtlety. I like his work because it’s very classic, memorable and simple. His work is landmark. I did this because it gave me inspiration, an influence and it offered a look at how previous designers worked. I did web searches on the images connected to different faculties and just asked people what images came to mind when I said a faculty name this provided me with many logo ideas. In addition I looked at existing logo designs in books wherein designers explored many different techniques, which I could use in my designs. I had many specifications that determined what my final design would look like. * Such as my target group, which was the staff, pupils and parents because of this I had to select designs that satisfy and do not displease them. * In my specification I had a running theme or image that I worked around; a smart, scholastic, classic yet modern image and I tried to portray this in my designs. I had a variety of different design ideas and when deciding on my final design I had many factors, which would govern what I would choose. For example how complicated the designs were, or how much colour was used. Such as when I had a large design dominated by black, I could not use this because of the expenses and issues that may arise with such a vast amount of ink. I don’t think I did much planning that ensured success and a quality product but I did research different colours on the colour wheel and their effects and what they represent. In this project I don’t think I used many new tools or materials however I did use Photoshop, Microsoft Publisher, Paint, the internet, printers, scanners and general sketching that was stressed as important by my teacher and did prove so. I did not fully answer my design brief as I was not on schedule but I did produce some sort of proposal. I have not shown my logo to the head of faculty but overall I feel it is a strong and bold logo, which is pleasing to the eye. The considerations I had were.

Islamic Politics and Culture Essay Example | Topics and Well Written Essays - 1000 words - 3

Islamic Politics and Culture - Essay Example Taliban). The vision and mission of Al Qaida is to help all Muslim population across the world, to recover from the oppression they faced from other religions. For example, Al Qaida believes that US intrusion in the Middle East and Afghanistan is causing problems to the Muslims in those regions. Therefore, they are fighting against America in these regions. Same way, Al Qaida believes that Indian Muslims, especially the Muslims in Kashmir are facing a lot of troubles from the Hindu community in India. Therefore, they are helping the terrorist activities in India against the Hindus. They do believe that the destruction of Babri Masjid in India is a clear indication of how Muslims in India are suffering from the hands of the Hindus. In short, Al Qaida network is operating globally. Earlier Jihadi groups were particular in fighting against â€Å"colonial movements, derived from the desire of a particular section of the population, mainly ethnic, religious or linguistic minorities in a country, for self-determination. Often, these conflicts take the tenor of separatist or irredentist movements with or without the use of violence† (TRAC). Earlier Jihadist groups were operating locally rather than globally. For example, Hamas was founded in 1987; but it is operating only in the Middle East, especially in the Palestine. The major aim of Hamas is to save Palestinians and liberate Palestine from the intrusions of Israel. They do have interests only in the Middle East and their main enemy is Israel only. On the other hand, for Al Qaida, America, India and Britain are the major enemies along with Israel. Al Qaida has no problems in recognizing them as a terrorist organization whereas Hamas is not ready to accept the label of a terrorist organization even though countries such as U.S., Israel, Egypt, Australia and Canada are considering this organization as a terrorist organization. It is evident that religion and religious beliefs were the central points in the

Australian adversarial criminal justice system Essay

Australian adversarial criminal justice system - Essay Example Just as humans are likely to commit errors of judgment, the criminal justice system, run by humans is likely to suffer such errors in judgment. These errors of judgment translate to guilty criminals going unpunished or being unapprehended, and to innocent individuals being sent to jail for crimes they did not commit. The terms â€Å"getting off on a technicality† are terms heard often enough when the legal provisions of the criminal justice system serve to protect the rights of all individuals, even those who are guilty. And yet these provisions are in place to protect the rights of the innocent and to afford due process of law. For which reason, most people remark and are resigned to the fact that when all is said and done the criminal justice system is about as fair and effective as we can reasonably expect. It is a statement which speaks of the need to â€Å"make do† because things â€Å"could have been worse.† It is important however to evaluate the differenc e and decide where the above statement indeed deserves the people’s resigned acceptance. This paper shall now consider the above statement and its merits in the actual criminal justice system. It shall consider the viability of the statement while assessing the strengths and weaknesses of the current Australian criminal justice system. ... The best argument in this adversarial system is used to decide on the case. The parties have control over their case and the presentation of evidence in their favour. They also have freedom to use legal representation if they so desire (Stacy, 1999). The parties also decide if there is a need for a jury in a civil case. The judge’s role in this adversarial system is to ensure that the case proceedings are impartial and fair. He has to make his decision based on his independent decision and he must oversee the proceedings in order to ensure that the rules of court are followed. In effect, while a jury rules over issues of fact, the judge decides over issues of law (Victoria University, n.d). In this adversarial system, there is a need to secure the rules of evidence and procedure. Each court has its rules which are meant to ensure fair and equal treatment of adversarial parties. It also ensures that the jury is not distracted by unnecessary materials and evidence; that unreliab le and unfairly obtained evidence is not admitted in the court proceedings; and that evidence which is purely of character nature is not allowed to be entered in evidence (Victoria University, n.d). This adversarial system protects the strict rules of evidence and procedure where hearsay evidence, irrelevant evidence, opinion evidence, evidence illegally obtained, and prior convictions, as well as evidence reflecting bad character is not admissible in evidence (Victoria University, n.d). In this system, the burden of proof lies with the plaintiff or the party initiating the case. It requires proof beyond reasonable doubt for criminal cases, and balance of probabilities for civil cases

Can you judge a book by its e- cover Essay Example | Topics and Well Written Essays - 2250 words

Can you judge a book by its e- cover - Essay Example at the first stage of their evolution, mobile handsets like iPhone are generations ahead and can promote the creative potential of e-books with no difficulty. If we look at the book market, we will see that it has proved to be more flexible than any other consumer sector; there was an overall 1% decline in the entire year 2009. However, sales showed an increase in book-stores and e-book stores like Amazon.com. Digital technology is at its boom in the market; it has started to achieve a real visibility with more affordable e-readers for the very first time, making their headway in sales. I-pod and i-phone occurrence has increased the growth of audio books and more rapidly e-books. At the same time, as digitalization, united with the power of the social web, is also leading to new expansions in self-publishing, all together with downloads and print-on-demand. According to the survey, seven from ten consumers are readers and buyers, among which women are at top, being the key readers, and especially those who are childless and are third agers. On the other hand, man is keen on non-fiction and more likely to buy hardbacks, for knowledge or fo r work (Mintel, 2007). E-books are read on pocket-sized devices known as e-readers which can store up to 350 digitally downloaded books. Retailers as Waterstones and Amazon are now competing to become the primary suppliers of eBooks. Amazon has itself launched kindle e-reader; it has a wireless internet link, similar to a mobile phone that allows the downloading of books and daily newspapers on the go (Sandoval,  McCarthy, 2007). E-readers and e-books continue to grow in popularity. The new world of cyber has made e-books a popular product, and they maintain to gain more attractiveness. E-books are bought and sold online just as products are bought and sold in the offline world. Billions of e-books are sold on the Internet since many years, and many people make a very good living buying and selling these e-books; some are

Interpersonal Conflict Essay Example | Topics and Well Written Essays - 1250 words

Interpersonal Conflict - Essay Example This could be because of a person’s outstanding services, contacts with influential people, cultural beliefs, and practices or welfare activities for the society in which he leaves. When a person reaches such a status, he feels he is above those around him and seeks to implement protocols and securities. The fourth reason is the personality. It is the inherited or God gifted abilities, physique or outstanding achievements in the field of art or science. You are recognized and known for achievements not only locally but also nationally as well as internationally. You become renowned and with that comes wealth, authority, prestige, and fan following. The fifth reason is the intimacy. It is the love and affection and the feeling of nearness that continues to expand until it reaches oneness. When intimacy reaches oneness, it creates immense fulfillment and accomplishment. You feel you have conquered the world. Let us discuss three separate conflict situations and see how it has be en handled by the interacting personalities. The first conflict situation is the most unforgettable incident of 9/11. This is the example of â€Å"abundant resources of one country and ultra scarce resources of the other country†. On one side it was The United States of America, who had a tremendous amount of resources in the form of military equipment, army, air and sea forces, strategic power and democratically elected effective government and on the other side, it was Pakistan a small, poor, under developed and militarily ruled country.... When a person reaches such a status, he feels he is above those around him and seeks to implement protocols and securities. Fourth reason is the personality. It is the inherited or God gifted abilities, physique or outstanding achievements in the field of art or science. You are recognized and known for your achievements not only locally but also nationally as well as internationally. You become renowned and with that comes wealth, authority, prestige and fan following. Fifth reason is the intimacy. It is the love and affection and the feeling of nearness that continues to expand until it reaches oneness. When intimacy reaches oneness, it creates immense fulfillment and accomplishment. You feel you have conquered the world. Let us discuss three separate conflict situations and see how it has been handled by the interacting personalities. The first conflict situation is the most unforgettable incident of 9/11. This is the example of â€Å"abundant resources of one country and ultra s carce resources of the other country†. On one side it was The United States of America, who had tremendous amount of resources in the form of military equipments, army, air and sea forces, strategic power and democratically elected effective government and on the other side it was Pakistan a small, ultra poor, under developed and militarily ruled country. USA raged a global war against the terror and blamed that the attack of 9/11 in New York, was planned by Al-Qaeda in Afghanistan. Pakistan was asked by USA to support the war on terror or face the consequences. Pakistan government had no choice due to military supremacy of US. Pakistan managed this conflict by â€Å"accommodation† and â€Å"collaboration†. The consequences of this

The Brazilian experience Research Paper Example | Topics and Well Written Essays - 2500 words

The Brazilian experience - Research Paper Example A business organization must sell products to survive and to grow. The marketing concept states that an organization should try to provide products that satisfy customers’ needs through a coordinated set of activities. Customer satisfaction is the major aim of the marketing concept. An organization has to find out what will satisfy customers, and create satisfying products. The organization must continue to alter, adapt and develop products to keep pace with customers’ changing desires and preferences. The marketing concept stresses the importance of customers and emphasizes that marketing activities begin and end with them.2 (Jobber & Lancaster, p. 15) In the new business environment, the twenty-first century that is, it is essential to determine the new target market and the potential size. Knowing the number of people that the business is targeting as its potential customers is a primary goal of any business. Although the playing field has been significantly widened by the Internet and information technology for business organizations, still the potential market size has to be pinpointed in the planning and initial stages of the business or even when the operation is thoroughly ongoing. By having a website, an organization can have an idea how the customers respond and patronize their products. New web features enable website and customer interaction. Customers post their inquiries, product opinion and complaints living behind their ideas about the company, which in turn provides information for future business plans and strategies. Websites also ask customer preferences and data. These information inputs provide expert knowledge for target market, size and ‘characteristics’ of regular and potential customers. By knowing who their customers are, business people become creative. The company must encourage its workforce to become creative by asking their opinion, suggestions and ideas for improvement and organizational success. The p otential market size and target are important to the real estate business that our organization is planning to implement in the country Brazil. Brazil’s economy is growing fast and there is also a wide playing field. With the help of our website, we can penetrate the areas of the growing middle- and lower-classes of society, and even the rich sector. These different sectors are in need of real estate. Our product – real estate – is still in demand for the growing market. 1.2 Resources The people or employees are an asset to the organization. Commentators suggest that employees or workers are an organization’s greatest asset. They are a part of organizational knowledge and organizations have to invest much on what is called human capital. The 4Ps which is Product, Price, Place, Promotion – and a fifth which is people – are the basis of a marketing strategy employed by most firms for competitive advantage. The marketing mix variables are usual ly considered internal variables which a manager bases his/her decisions. Strategic human resource provides effective management of the staff, retention, and turnover processes, selection of employees that fit with both the organizational strategy and culture, and cost effective utilization of employees. As an outcome, the firm can have an increased performance, enhanced customer and employee satisfaction and shareholder value. Employees of international organizations hav

Inter-Global Medicares Expansion Strategy Essay

Inter-Global Medicares Expansion Strategy - Essay Example Having good quality product and service packages would likely attract upper and middle class citizens in the market. These people can afford quality health care. In most cases in the developing countries, such people usually seek alternative opinion on medication from the developed countries. The U. S is one such destination for such patients. This puts into perspective the strategic position that the company would have in such markets. Having a health facility that will be able to offer these services within their countries will thus be a relief as it will save on the travel expenses besides the timeliness in cases of emergencies.The potential audiences for this business plan include potential financers such as monetary lending institutions and possible partners. All these have a common interest in the plan; its viability and the promise for returns. The plan must therefore prove beyond any reasonable doubt that it is achievable and practical. In proving these, it is common knowledg e that most African countries are underdeveloped. They lack the quality basic services such as health care. Despite the poverty levels in the continent, it is also evident that it has some of the world’s richest men. The firm is not setting foot in Africa to exploit the people there, but to assure quality for the money that every single client will opt to invest in own health.Inter- Global Medicare offers both services and product delivery. This thus divides its potential market into two.... All these have a common interest in the plan; its viability and the promise for returns. The plan must therefore prove beyond any reasonable doubt that it is achievable and practical. In proving these, it is common knowledge that most African countries are underdeveloped. They lack the quality basic services such as health care. Despite the poverty levels in the continent, it is also evident that it has some of the world’s richest men. The firm is not setting foot in Africa to exploit the people there, but to assure quality for the money that every single client will opt to invest in own health. Inter- Global Medicare offers both services and product delivery. This thus divides its potential market into two. The company runs both a private hospital and an all-inclusive pharmacy. The first market segment includes those who will seek medical services on the diagnosis and treatment of diseases. These will be the hospital’s clients. Offering both out and in-patient services , the hospital looks forward to having a very busy schedule. On the other hand, the hospital will run a pharmacy. This is a facility which will be developed within the premises of the hospital. This follows an understanding that there are some ailments in which self-medication is effective in controlling. At one time everyone uses such. However, in the purchase of these, the clients normally attach a lot of importance in the effectiveness of the drugs they buy (Tabbush, 2011). To ensure this, the facility plans to have drugs which are affordable availed to the customers at their convenience. This further widens the customer base because of the price disparity between

Birth Order and Aggressive Behavior Essay Example for Free

Birth Order and Aggressive Behavior Essay ABSTRACT The purpose of this research is to determine if birth order correlates to a demonstration of aggressiveness in kindergarten aged children. It is hypothesized that middle born children will demonstrate the most aggressive tendencies, last born children would experience less than the first born, and only children would have the least when compared to all other birth orders. This quasi-experimental methodology will involve a field study of children from the ten kindergarten classes at the Seoul American Elementary School (SAES). Teachers will be asked to complete the Child Behavior Scale (CBS) inventory on each child, used to measure six behavior categories related to aggression. Each CBS inventory will include birth data for the student whose behavior was observed. The findings are expected to show a correlation between birth order and a tendency toward aggression. INTRODUCTION Everyone who is born into a family arrives relative to other children who have already been born or will be at some point in the future or perhaps as an only child. Birth order does not permanently mark each child such as race or gender, but it can impact on the way a person responds to the environment. There have been a number of studies done on the relationship of birth order to personality, intelligence, anxiety and other characteristics with the belief that each child born into a family is treated differently based on their birth order, family interaction and subsequent challenges. Some birth order theorists believe that a childs position in the family greatly influences their personality characteristics which directly affect their behavior both inside and outside of the home (Morales). Not every theorist has the same view and there are those that believe a psychological birth order has more impact than the physical birth order on the development of personality characteristics (Campbell, White Stewart, 1991). In his book, Born to Rebel, Frank Sulloway describes how birth order influences our lives in many different ways from achievement to rebellion and from conformity to creativity (The Edge, 1998). While firstborns and laterborns are not much different in overall levels of creativity, the differences in how that creativity is exercised is very different. Firstborns are more likely to win the Nobel Prize by intellectual achievement within the system while the younger siblings will be more inclined to accept radical innovations in science and social though. His findings showed that revolutionaries and those who supported them were disproportionately likely to be later-borns (Sulloway, 1999). While not every social scientist agreed with Sulloways research (Harris, 1995; e.g., Falbo, 1997 ), others conducted follow-up studies that confirmed the original findings (Zweigenhaft Ammon, 2000), and Freese, Powell Steelman discovered measures in addition to birth order to help explain reasons for various behaviors (1999). This study hopes to build on previous research to determine whether a correlation exists between birth order and a childs tendency to demonstrate aggressiveness. METHOD Coordination with the Seoul American Elementary School (SAES), a Department of Defense Dependent School located on Yongsan Army Base, Yongsan, Seoul, Korea, will be done to get permission for the study. Permission from the school and the parents of the children selected will be obtained prior to the start of this study. PARTICIPANTS This study will be conducted in the classroom during normal school hours for all students attending the ten full day Kindergarten classes at SAES during a specified 30 day period of the school year. There will be approximately 360 students for this study with an equal number of girls and boys, with 45% of the class comprised of Asian-Americans, 20% African-Americans, 15%Â  Latin-Americans and the remainder Caucasians. APPARATUS/MATERIALS Teachers will be provided the Child Behavior Scale (CBS) inventory as a means to assess aggressive, prosocial, and withdrawn behaviors of children ages 5-6 years of age. The CBS contains 59 items for which the teacher must respond using a 3-point response scale (1=doesnt apply, 2=applies sometimes, 3=certainly applies) (Ladd Profilet, 1996). The CBS measures six categories of behavior as follows: aggressiveness with peers, prosocial behavior with peers, exclusion by peers, asocial behavior with peers, hyperactive-distractible behavior, and anxious-fearful behavior. Copies of the CBS inventory and permission for its use will be obtained from its author, Dr. Gary Ladd, at Arizona State University (an email request has been sent copy of email attached). PROCEDURE Teachers from the 10 Kindergarten classes will observe their students for a specified 30 days during the school year, completing the CBS inventory for each student during that time. The teacher will indicate the birth order of the child on the completed inventory which will then be turned in to the SAES front office to be picked up by the study group. RESULTS The expected results will validate the hypothesis that middle born children will tend to demonstrate more aggressive behavior than either first born, last born or only children. Tables are expected to be used for this study and will include a listing of the CBS subscale items related to firstborn, middleborn, lastborn and onlyborn, further identified by girl and boy. An example follows: DISCUSSION Apart from the effects of birth order, there is little information about the ways in which the nonshared environment influences human development, mainly because psychologists have not been successful in developing direct measures of this environment. The challenge for future researchers lies in devising ways to test competing hypotheses that bear on the nature and influence of this elusive environment. Peer groups are an important aspect of this type of environmental influence, but so is the family environment and life experiences as well (Sulloway, 98). REFERENCES Campbell, L., White, J., Stewart, A. (1991). The relationship of psychological birth order to actual birth order. Individual Psychology, 47: 380-391. Falbo, T. (1997). To rebel or not to rebel? Is this the birth order question? Contemporary Psychology, 42: 938-939. Freese, J., Powell, B., Steelman, L.C., (1999). Rebel without a cause or effect: birth order and social attitudes. American Sociological Review, 64: 207-231. Harris, Judith Rich. (1995). Where is the childs environment? A group socialization theory of development. Psychological Review, 102: 458-89. How is Personality Formed? A Talk with Frank J. Sulloway (1998). The Edge Foundation, Inc., Third Culture. Accessed on 13 Feb 2004 at: www.edge.org/3rd_culture/sulloway . Ladd, G. Profilet, S. (1996). The child behavior scale: A teacher-report measure of young childrens aggressive, withdrawn, and prosocial behaviors. Development Psychololgy, 32 (6), 1008-1024. Morales, C. (1994). Birth Order Theory: A Case for Cooperative Learning. Journal of Instructional Psychology 21: 246-250. Rubin, R. Hubbard, J. (2003). Childrens verbalizations and cheating behavior during game playing: the role of sociometric status, aggression, and gender. Journal of Abnormal Child Psychology, 31: 65-78. Solo, R., MacLin, M., (2002). Experimental Psychology. Boston: Allyn Bacon. Sulloway, F. (1999). Birth Order in Runco, M. Pritzker, eds., Encyclopedia of Creativity, 1:189-202. Zweigenhaft, R., Ammon, J., (2000). Birth Order and Civil Disobedience: A Test of Sulloways Born to Rebel Hypothesis. Journal of Social Psychology, 140: 624-628.

The theme of honour Essay Example for Free

The theme of honour Essay The theme of Honours tongue. Is this a good description of Henry VI Part 1? Henry IV Part 1 is a Shakespearian play of the young Prince Hal who is many ways is not ready to accept his role as the Prince of England. He is immature and disloyal in his fathers eyes. He befriends drunkards, socializes in lonely taverns or whore-houses, and, at the beginning of the play, is not a fit prince, let alone a fit heir to the thrown. The second scene of the play Hals first is set in the tavern. We are immediately introduced to Hals friend, Sir Jack Falstaff. From his title, Falstaff might seem gracious, brave and sensible, some of the qualities that might usually be used to describe one who has been knighted. However, Falstaff is fat, drunken, old, flabby and a thief. In Act 2 Scene 2, and the scenes that follow, Falstaff is summed up a great deal. He is carrying Out a robbery upon some travelers, firstly showing his side as a thief and a rogue. Have you any levers to lift me up again, being down? This quote shows Jacks fat side. After Falstaff and his croanies have carried out the robbery, they are immediately robbed themselves by Prince Hal and his less abominable friend, Poins. When the men meet again at the tavern, Falstaff runs out a huge story of how the money was stolen by him successfully, but then immediately taken by a group of. A hundred . some dozen . Sixteen at least some six or seven (finally) if I fought not with fifty of them, I am a bunch of radish. When the Prince and Poins prove Jack wrong he only replies that he knew that it was the two of them all along. On the other extreme in the play is a man named Hotspur. He is the son of the Duke of Northumberland and is everything the King wishes his son was; everything which Hal is not. In Act 3 scene 2 of the play, the King tells that his son might have been switched at birth with Hotspur, so that he could have a son to be proud of, not one he would be reluctant to let sit on the throne. Hotspur, Hals opposite in the play, is hot-headed, valiant, and a good fighter. Hal apparently has none of these qualities, reflected by the people with whom he socialises. Act 2 scene 4 contains the main climax of the play. This is the scene following the robbery. Towards the end of it, Falstaff and the Prince act out a play conversation between the Prince and his father, with the King examining his son on the particulars of his life. Firstly, the Prince plays himself, and the two act out a humorous scene, with fun being made of the good portly man whom Hal befriends. At the end of this play, the two switch with Jack as the Prince and the Prince standing as his father. Although Jack makes effort to lighten the situation, repeating the previous play, the scene darkens as this second act-out descends into a serious play. Towards the end of the second play (within the play ), Jack starts to squirm. to say I know more harm in him (Falstaff) than in myself, were to say more than I knowbanish Peto, banish Bardolf, banish Poins banish plump Jack, and banish all the world. I do, I will (the Prince replies). At this point, the climax of the play, Prince Hal reveals that his father will have the man hung. However, the play between the Prince and Falstaff is made to reflect the Princes views. This scene is the first scene of honour within the play, and the scenario itself that Hal will become King and forget his thieving friends is the most obvious and important reflection of honour throughout the play. The scenario is also accompanied by another theme of honour within the play. For example, at the very end of scene 1 in the fifth act, Falstaff runs off a speech showing his views on honour. Can honour set to a leg? No or rake away the grief of a wound? No. Honour hath no skill in surgery then? No. What is honour? A word air. This contrasts between Hals views on honour and how he displays it through the play (rising from the depths of a scum-filled tavern, to go to the battlefield and risk his life) and Jacks views on the word, magnifies the theme of honour which runs through the play.

A Day in the Life of a Senior Crew Member

A Day in the Life of a Senior Crew Member The purpose of this report is to be presented to an induction class at the united airlines where I was asked to brief the new members on the role and responsibilities of the senior crew member to increase their knowledge on such. This report is in four paragraph format where it will include the introduction, research findings, discussion and the conclusion on the role of the senior cabin crew member, the responsibilities of the senior cabin crew member during the stages of a flight, the reporting procedures for ensuring Civil Aviation Authority (CAA) compliance and revision of the importance of the role and responsibilities of the senior cabin crew member throughout the stages of a flight will be done, but before we move on the Civil Aviation Authority (CAA) compliance is defined by Caa.co.uk. (2017) as the rules and regulations set by CAA that all aviation sector governs under the CAA must follow, if there is noncompliance then there will be consequences. Research findings: P4: the role of the senior cabin crew member. Be a leader. Manage the other flight attendant on the flight, ensuring rule and regulation are being followed by both crew members and passengers. Serve and prepare food and beverages. Assist passengers whenever they need help. Complete all paper works before and after each flight. P5: The responsibilities of the senior cabin crew member during the stages of a flight. Responsibility during pre-departure: Pre-flight briefing. Communicate with flight and cabin crew members. Make passenger announcements. Complete documentation. Make equipment checks. Monitor team members and ensure all pre-departure duties are carried out. Do a cabin secure check. (Essence Learning 2017). Responsibilities during the flight: Plan and assist in delivering service to passengers. Provide solutions to the problem and make decisions. Monitor and manage crew members. (Prospects.ac.uk, 2017). Responsibilities prior to landing: Make passenger announcements Collect and complete all documentation Restrain all moving object like carts and secure sealing of bars, money etc. Do the final cabin checks. (Prospects.ac.uk, 2017). Responsibilities after landing: Handover reports Disarming and open the doors Communicate and work alongside flight ad cabin crew members and ground staff. Do a post flight breifing (Prospects.ac.uk, 2017). P6 The reporting procedures for ensuring Civil Aviation Authority (CAA) compliance Defective equipment Safety incidents Medical and security incidents on board Discussion P4: the role of the senior cabin crew member. On the flight there different positions, you have the first pilot who is the captain, then the co-pilot, they are responsible for everyone on the aircraft, then you have the senior cabin crew member (SCCM) who is responsible for the cabin crew members and not only that but the SCCM is the leader of the cabin crew he is the first person to be called if there is any emergency on the flight and the first one to administer CPR in extreme cases . Not because the SCCM is the leader he is there to assist in preparing and serving food and beverages and all so assist passengers like carrying their luggage putting it in the overhead compartment etc.one another important role of the SCCM is to complete paper works before and after the flight, he is also responsible for a conducting a pre-flight briefing. P5: The responsibilities of the senior cabin crew member during the stages of a flight. The responsibilities of an SCCM depends on how big the crew is and whether its a long or short haul flight and the responsibilities change over different stages of the flight, before the plane takes off (pre-departure ) there is a lot of things to be done in a short amount of time so the SCCM responsibilities is to ensure that the duties assigned to the cabin crew are done. A pre-briefing meeting is kept by the SCCM to outline any change in flight information and safety procedures, a;so stating the nature of the flight and any other valuable information to the cabin crew members,SCCM is also responsible for the passenger announces where safety procedure are carried out and need to know information is passed on to the passengers.it is very important that the SCCM keep in communication with the flight crew to be well rounded on what is going on. A cabin check and equipment check is done to ensure that all equipment are working.(Essence Learning 2017).During the flight the SCCM responsi bilities are to ensure that the crew members and passengers are safe, monitoring and managing the crew members with on point decision and problem-solving skills ,the SCCM is all so responsibility for providing services to the passengers like answering any question they may have and also serve and prepare food and beverage, the sharing of duties to the cabin crew members are also a part of the SCCMs job description (Prospects.ac.uk, 2017). Prior to landing the SCCM responsibilities differs where he or she responsibility is to ensure that nothing harmful in the passageway, the securing of carts and the serving of hot beverage or serving is paused until the plane passes that stage, documents are also to be completed and handover at the end of the flight.prior to landing the SCCM will make passenger announcements (pas) so inform the passengers of the procedures and the last set of safety checks will be done (Prospects.ac.uk, 2017). After landing the SCCM disarm and open the doors, bid t he passengers farewell.communication with teamwork is of key importance in getting the work done effectively so the SCCM liaise with cabin crew members, ground staff, and the flight crew to ensure that there is clear understanding if there is any emergent situation or just the caring out of daily procedures.at the end of a flight, a post-briefing is done by the SCCM to go through what happen during the flight and if there is any improvement needed to be done.(Prospects.ac.uk, 2017). For P6: Outline the reporting procedures for ensuring Civil Aviation Authority (CAA) compliance. Safety incidents CAP 382 The Mandatory Occurrence Reporting Scheme (MORS) Mandatory Occurrence Reporting (MOR) Forms outlining the situation must be sent via email or fax to the director of CAA in your region. A copy of this report must be given to the employer for flight safety reasons. Reports must be sent out within 96 hours of the event. If the situation is deemed hazardous then the CAA requires the reported to send another email or fax to state this information, the same thing is to require if the situation is not hazardous.(Anon, 2017) (See figure 1 in appendix) Defective equipment The manufacturer or a suitable authority should be advised of the situation. The organization to which the occurrence report was made or made aware by the person who made the report should notify the manufacturer(s) or the regulatory agencies. Anon ,2017 stated that when any part or equipment involved in an occurrence is being dispatched to another area or organisation for investigation or repair, the item(s) should be clearly identified as the subject of an occurrence report to the GCAA, by appropriate annotation of the tag and all accompanying paperwork. (Anon,2017) Medical and security incidents on board In-flight accident report In the event of an in-flight accident, The Accident and Incident Investigations Department (AIID) should be notified immediately via call or email, contacts are available on the CAA website. Then the commander or the operator of the aircraft must report to the CAA. (Caa.co.za. 2017). (see figure 1 in appendix) M1 importance of the role and responsibilities of the senior cabin crew member throughout the stages of a flight The major role and responsibility that the senior cabin crew member plays are to ensure the safety of the passengers and the staff, by doing this the SCCM have to uphold with the compliance of the regulations set by the CAA and other regulatory bodies by securing and doing periodic checks of the cabin and equipment. The SCCM is the leader if the cabin crew so he/she is responsible for ensuring that the duties are shared equality and being carried out by each assigned member ,the SCCM carries our a preflight briefing and post-flight briefing to ensure information is being passed on to the crew members and then to the passengers, doing this guarantees teamwork and flowing communication to limit confusion and panicking in case of an incident, the SCCM also aids in guest services like serving food and beverages and preparing crew member food this aids in teamwork and shows that no matter the rank you still have to be a team player. D1: Discuss the consequences of poor coordination, including non-compliance with the company and regulatory policies and procedures. May cause injuries(Anon.2017) May lead to death (Baum, Hedlund, Aristei Goldman, P.C. 2017). the lawsuit (Baum, Hedlund, Aristei Goldman, P.C. 2017). Loss of customers and ruin reputation. (Baum, Hedlund, Aristei Goldman, P.C. 2017). Employees may lose their job. (Smallbusiness.chron.com,2017) The decrease of productivity. (Smallbusiness.chron.com,2017) Cause delay. (Smallbusiness.chron.com,2017) Duplication of duties (Smallbusiness.chron.com,2017) Discussion For D1: Discuss the consequences of poor coordination, including non-compliance with company and regulatory policies and procedures The aviation industry focus is safety, so procedures and policies are set in place to ensure the safety of passengers, crew members, and the aircraft, non-compliance of these procedures may cause injuries, lawsuits, loss of a job or even death. For example non-compliance of hot Liquids Service Procedures where it states that flight attendants must discontinue service of hot beverage in turbulence and hot liquids must have lids that secure closely, will results in the injury of passenger or crew member (Anon, 2017).Aircraft maintenance is very important and skipping a step or just not upholding the maintenance of the aircraft may lead to death , this is call aircraft maintenance negligence, for example in January 8, 2013 a small 19 passenger aircraft plunged to the ground killing all passenger on the flight including first officer and the pilot, due to the fact the maintenance of the elevator control system and center of gravity imbalance, the pilot was unable to bring nose of the pla ne back down, with the plane pointed upwards air was unable to flow over the wings. Airlines who fail to uphold the safety regulation and the coordination of policies and procedures may face with a heavy lawsuit which will in return ruin the reputation of that business leading to loss of customers and is incarcerated if found guilty (Baum, Hedlund, Aristei Goldman, P.C. 2017). The consequences of poor coordination will result in the decrease in production, meaning procedures will not go as smooth as they should because there is delay no one wants to wait especially when they were promised fast and reliable service, the customer retention part of the business will suffer because of this. The lack of coordination ay cause duplication of duties and allowing other persons not to have a duty because of poor coordination. This will cause double effort and max time to correct the poor coordination. (Smallbusiness.chron.com,2017)

Problems with Public Schools Essay -- School Education Academics Teach

Problems with Public Schools In order to fully understand the issue of school vouchers, we must examine first the current situation in public schools and identify the problems. Then, we must look at the effect vouchers will have on these problems. Finally, we must discuss the objections to vouchers leveled by their main political opponents. In order to examine the potential benefits of school choice, we must first look to the current situation in American education. Public schools today are in a state of crisis, while access to private schools is diminished because the private schools cannot adequately sell what some are giving away for free. The organizational structure of these public schools is inherent to the centralized and bureaucratic structure (Boaz and Barrett 1996). The crisis in American schools takes three major forms. First, student academic performance is declining, particularly in urban areas and among traditionally disadvantaged student populations. Second, discipline and moral behavior is quickly becoming non-existent. Third, the per-pupil expenditure is inflated beyond what is necessary. Declining Academic Performance The first problem with public school today is that academic performance is declining, particularly in urban areas and among disadvantaged populations. America is faced with an educational crisis in two areas: business skills and liberal education. First, we examine the problem with skills. In the 1980?s, America?s ?education crisis? received widespread publicity. Several reports were done on the impact of this education crisis on the workforce. These reports, especially those by the Hudson Institute and David Kearns, indicated massive shortcomings in education that left high-s... ...ling. http://www.educationext.org/20023/73.html. retrieved April 28, 2003 Savas, E. (2000). Privatization and public private partnerships. New York: Chatham House Schaub D. (2002). Can liberal education survive liberal democracy? Public Interest, Spring2002 Issue 147 Tyson L. (1990). New Perspectives Quarterly, Fall 90, Vol. 7 Issue 4, p26 U.S. Environmental Protection Agency. (1996). Report assessing environmental education in the United States and the implementation of the National Environmental Education Act of 1990. Washington, DC: Government Printing Office. Woiceshyn G. (2000). Ayn Rand Institute. Rational Education. retrieved April 28, 2003. Socializing students for anarchy. http://education.aynrand.org/anarchy.html Wolfram G. (2001). Michigan?s prevailing wage law forces schools to waste money. Michigan Education Report, Fall 2001.

Media Essay - Advertisements for Body Enhancement Supplements

Advertisements for Body Enhancement Supplements There is evidence that shows that at least one scientist reported 100 years ago that testosterone is the cause of masculine features in males. But 100 years ago this was yet to be proven. That is approximately how long the idea of a product which aids in the enhancement of mass and strength for people was around. However, when the actual development of the product came around, the advertisements designed to aid in the sales and production of the product left a lot to be desired compared to what is available. Today, that is only to be expected due to the fact that we live in a more advanced civilization. Over time, the physical description of what was depicted to be the ideal muscular physique has changed as eras passed. The reasoning for this change in muscle physique dates back to the development of the product which technically started it all, Steroids. The actual development of anabolic steroids took place during the 1930's which was during the decline of the United States industrial society courtesy of the Great Depression. Researchers developing steroids used dogs to test out their theories. Through their test, they discovered that the usage of anabolic steroids increased muscle mass in the dogs, causing a leaner, more muscular looking physique. In the 40's, the anabolic steroids were given to POW's and those that were suffering from malnutrition. In the 50's, anabolic steroids were given a new purpose that was strictly for strength gains. Athletes in Europe and Russia were using steroids just for that purpose. Ster... ...that deemed steroids to be lethal took place in the late 1970's and early 1980s during Olympic games. In the "Golden Era", the side effects were unaware of and steroids seemed to be safe so no restraints were brought upon for its usage and distribution. Even with the knowledge of possessing side effects, there is a select few of who still purchase and use Steroids over the black market. In most cases, the method which fascinated those back then for instant muscle is still use today, but on different products. "Hard Bodies", "Ripped Pecs", "Six- Packs", are all part of the "Total Package" method use for people to buy body and muscle enhancing products. Works Cited Associate Press "Mind & Muscle POWER" General Media Communications Inc September 1999 Phillips "The Steroid World" www.http://www.steroidworld.com/ (C) 1999-2000

Fairtale Essay

One of the most well known, well loved and influential genre of literature is the fairy tale. A fairy tale is defined by the Oxford dictionary as â€Å"A children’s story of magical and imaginary beings and lands†. Overtime the concept of fairy tales has changed. Fairy tales are being re-written and re-illustrated constantly, which makes fairy tales appealing to every generation. Fairy tales broaden the imagination of children. They allow us gain an insight into a world of magic and adventure- a world we will never experience but fantasize about. â€Å"Fairy tales are nothing if not realistic: and it is their cynicism that keeps them lively. (Opie, 1980, p. 19) â€Å"A characteristic of the fairy tale, as told today, is that it is unbelievable. Although a fairy tale is seldom a tale about fairy-folk and does not necessarily even feature a fairy, it does contain an enchantment or other supernatural element that is clearly imaginary. † (Opie, 1980 p. 18). The orig in of fairy tales is commonly unknown and more often than not never discovered by the reader. French writers Catherine Bernard, Marie-Jeanne Lheitier, Marie-Catherine d’Aulnoy are believed to be â€Å"chiefly responsible for the establishment of the fairytale as a literacy genre in Europe. (Zipes, 2006,p. 13) of the 1960s. However, it was Italian writers Giovan Francesco Straparola and Giambattista Basile who played a major role in the rise of literacy in Europe. â€Å"This is one of the best kept secrets that is well worth unlocking because it reveals just how closely tied the literacy fairy tale as genre is to spread of the civilizing process throughout Europe. †(Zipes, 2006, p. 13) However, it was the influence of Boccaccio’s Decamerone that led to the production of various collections of ‘novelle’ that had an impact on the literacy fairy tale as a short narrative.Straparola was the first to publish his collection â€Å"Le piacevoli notti (1550 and 1553) from the example Boccaccio had set. Straparola was different from previous writers. He was the first European writer â€Å"to adapt many tales from oral tradition, creating approximately fourteen literacy fairy tales in his collection of seventy four novella. † (Zipes, 2006, p. 14) Straparola’s work caused some controversy and at one time one of his collections was banned by the pope in 1791. This was due to themes which Straparola had included in his work.He introduced â€Å"plain earthy language† and â€Å"critical view of power struggles in Italian society†. Basile shared similar views on power and civility. (Zipes, 2006). Even form this early stage, fairy tales have always been connected to power, social class and gender stereotyping. Both Straparola and Basile recognised that Italian principalities were being damaged through family conflicts, the change in commerce and trade and war. They used fairy tale's as a written means of broaching t heir concern over the unexpected change of norms on human behaviour. Although time passes and things change, fairytales have not dated.The classic fairy tales that Basile and Straparola once told are still being told to children today all over the world. Thanks to the origination of the fairytale by Straparola and Basil â€Å"we still rely on its narrative strategy to see how dangerous it is to think that we live in more civilized and better world than the realms of the past. †(Zipes, 2006) For centuries young children have been enthralled by fairy tales. Tales of witches, wizards, princes and princesses, fairy godmothers and villains alike have been influencing how children view the world around them.This appears particularly true in the case of young girls, with whom these stories seem to resonate. However living in a contemporary 22nd century society the question needs to be posed; are these stories, written centuries ago, still providing a relevant and realistic portrayal of female role models to the youth of today? Or are these folktales of ‘prince charming’ and ‘happily ever afters’ corrupting ideals from infancy and setting these young girls up for disappointment? Women today have come along away from their 18th century counterparts.Women have fought for years to be able to vote, work, raise children as a lone parent and run a household. Women have gained their right to respect and independence in a world that is no longer dominated my males. These rights are marked as historic events that women are extremely proud of. However still today, when educating children we use â€Å"fairy tales† as means of communicating, although sometimes indirectly, the role women should play in life. For example, in fairy tales, the concept of beauty is outlined very clearly. Beauty is expressed as a physical necessity.The leading lady in the typical fairy tale is usually described and illustrated as a woman possessing features consi dered physically attractive to males, a thin figure, glowing skin, red lips, symmetrical facial features and well attired. In the classical tale of Sleeping Beauty Aurora has â€Å"red lips as red as the red red rose† fair skin, blue eyes long blonde hair and an impossibly thin figure. This seems to be the universal concept of what beauty is among all the fairy tales that Walt Disney have produced. This image of beauty is in stark contrast to the reality in which we live into today.This depiction of the need for beauty is not the only negative stereotype conveyed in fairy tales. Instead of being able to defend and stick up for themselves, women are forever relying on males to rescue them. Whether it be the ‘handsome prince charming’ or the father figure, a male, nevertheless is always there to save the day and resolve whatever predicament has arisen in order for all involved except the villain to live â€Å"happily ever after†. The act of stereotyping serv es as a short-cut to the way that the majority of the population views our culture.Therefore, though we might not completely agree with the way in which gender roles are represented in these fairy tales, it still serves us well in a sense that we might gain a basic understanding of what it means to be a male and what it means to be a female. Whether personally accepted or rejected, the notion of males being dominant and females being subordinate has been deeply embedded into our culture’s view of the gender roles. The villain is also an interesting stereotype which is evident in all fairy tales.Villains are portrayed as ugly, malicious, jealous characters. They are almost always characterised by being an evil step-mother, wicked queen, a witch or an evil mother in law. The job of the villain in a fairytale is to make life difficult for the leading protagonist. The queen in Basile’s version of Snow White is described as â€Å"a murderous and unnatural, unsexed anomaly who tricks Talia†¦ †(Warner ,1995,p. 220). However, evil they are, they always play a powerful female role in all the fairy tales I have chosen to discuss.To consider whether the portrayals of women in classic fairy tales are genuine role models for young girls, I will be examining and referring to the following books: Cinderella , Beauty and the Beast, The Little Mermaid, Sleeping Beauty, Snow White and the seven dwarfs, Mulan and Shrek. Certainly by examining classic fairy tales it is obvious that the central female character is continuously presented as being ‘beautiful’. In the classic tale of Beauty and the Beast, the story begins with â€Å"Once upon a time there lived a rich merchant with three pretty daughters.The youngest was the prettiest of the there and she was called beauty. † From the very beginning of the story, emphasis is put on how beautiful Belle is in the fairytale. The fact that the lead character is appreciated for her beauty alon e speaks multitudes about the message the story gives out to its reader and indeed to young girls. â€Å"There is the threatened union of an almost supernaturally beautiful girl with a hideous monster. † (Iona,Peter, 1980,p. 180) The fairytale puts emphasis on how beautiful Belle is and how ugly the beast is.Similarly Sleeping Beauty â€Å"had a beautiful face and she thought beautiful thoughts†, Snow White â€Å"grew into a beautiful woman†, when Cinderella arrived at the ball everyone wondered â€Å"Who is that beautiful girl? † and The Little Mermaid was â€Å"the youngest, and most beautiful, daughter of Mer King. † The initial portrayal of these women is innocent and positive. Any young girl would aspire to possess such favourable qualities and attractiveness. Being beautiful and falling in love with prince charming, then living happily-ever-after, seems to be the most important outcome of these fairy tales.But the question we have to ask ours elves is -are these ‘harmless’ tales instilling false ideas of what life is like for children? One may not think that reading such biased material to a child could possibly have a lasting effect on their perceptions of how one should conform in society, however according to Bettelheim â€Å"A child trusts what the fairy tale tells, because its world view accords with his own† (Bettelheim, 1991, p. 45) The fairytale is so convincing to the child, as the tale matches the child’s thinking, approach and understanding of the world.Bettelheim states â€Å"these fairytales direct the child’s own thinking about his own development, permitting the child to draw his own conclusion†, yet since some classic fairy tales are known to display gender stereotyping, we must ask ourselves, what implication this has on children’s perspectives of specific gender roles in society if the child is drawing his/her own conclusion after reading the fairy tale. F airy tales portray a black and white view of society. Males are frequently portrayed as the head of the family, who are physically and emotionally strong, and whose sphere exists outside of the home.Females are frequently portrayed as dependent, physically and emotionally weak, and belong inside the home. This depiction of the male and female roles sends a very false and blinding message to its audience. On the other hand it can be argued that stereotypes are a part of life/society. The act of stereotyping serves as a short-cut to the way that the majority of the population views our culture. Therefore, though we might not completely agree with the way in which gender roles are represented in these fairy tales, it still gives a basic understanding of what it means to be a male and what it means to be a female.A similar theme seems to run through all the fairy tales I have chosen. All of the female protagonists are punished in some way as a result of their physical fortune. In Snow W hite, the evil queen wants the â€Å"fairest of them all† so a search is sent for Snow White to be killed. Snow White ends up cleaning, tidying and cooking for seven dwarfs in the forest as payment for letting her stay. Similarly in Cinderella, the beautiful Cinderella is made servant to her step mother and step sisters. Cinderella is isolated in the house and ignored by her step sisters and step mother.Sleeping Beauty is cursed from the moment she was born as a result of her beauty. A wicked witch was furious that she wasn’t invited to the baby’s banquet so she put a spell on her to remain asleep for a hundred years. Belle in Beauty and the Beast finds herself in a similar situation; she is one of three sisters and the only one who cleans and cooks as a result of her misfortune. The women all have a variety of traits in common. All of the female characters I have mentioned display admirable qualities.All of the women are kind and gentle but these female charact ers are viewed as being passive and submissive. These women depend on the male characters in the tales to be either saved or to be happy. This sends out an extremely negative stereotype to young readers, presenting that women’s job in life is cook, clean and wait for â€Å"Prince Charming† to come in order to be happy. According to Bettelheim it is child’s life experiences that teach the child the right manner, he goes on to say â€Å"when children are young, it is literature that carries such information best. † (Tartar, 1999, p. 69) If this is the case then children reading heavily stereotyped tales from an early age will impact their manner and possibly the way they view the gender roles. Bettelheim also states that a child’s â€Å"mind is animistic† and children especially young girls are vulnerable to believing that being beautiful and meeting prince charming are key goals and will result in a â€Å"happily ever after. † West (20 04) argues that â€Å"books are such a major influence in the formation of children’s values and attitudes that adults need to monitor nearly every word that children read. (Hunt, 1999, p. 5) If this is the case, should we be reading child fairy tales? It was the feminist movement that brought a closer examination of gender roles in fairytales. In Lissa Paul’s article she argues that â€Å"While children’s literature is predicated on the notion that children are essentially blank or naive and are in need of protection and instruction, then issues of suitability or unsuitability are important. † (Hunt, 1999, p121) This idea seems to be evident in feminist’s attitudes with regards the lead female character in fairy tales.Feminists feel that these women over rely on their beauty and each wait, in some way or another, for their Prince Charming to come rescue them. According to Lissa Paul’s article, while discussing Cinderella, she states that à ¢â‚¬Å"Most of us- women, children and feminist critics, I imagine – don’t want to be seen valuing riches. Or princes for that matter† (Hunt, 1999, p. 112). However many of the fairy tales chosen for the essay have the common theme of a male hero rescuing or saving the female heroine in the story.They solely depend on the prince to come save them in the end. In Cinderella her family feels she is inferior to them and so she serves as a slave in her own home. â€Å"They were very unkind to her and ordered her about from morning until night. † She is too weak to stand up to them and so waits for a prince to come rescue her. Similarly in Sleeping Beauty she sleeps for one hundred years before a prince comes and rescues her, in Beauty and the Beast, Belle finally ends up with a handsome prince â€Å"the beast disappeared and in his place stood a handsome prince†.In Snow White after she ate the poison apple, she lay peacefully in her coffin until a prince fell in love with her and rescued her â€Å"she opened her eyes and on seeing the handsome prince she fell in love with him†. There is evidently a strong portrayal of physical beauty in these fairy tales and these images of the female protagonist gives a very weak and negative display of women’s abilities and aspirations. On the contrary, however, a very interesting aspect is in Beauty and the Beast. Belle demonstrates having a mind of her own compared to her female counterparts whose main focus was to find their handsome prince using their good looks.Belle looks beyond physical appearance and recognises the good man in the Beast â€Å"she has not mistaken a human lover for a monster, like Psyche, or failed to see a good man beneath the surface.. †(Warner, 1995,p. 307) This follows her gradual arousal of both attraction and sexuality for the Beast throughout the course of the fairytale until he unsurprisingly too turns into a handsome prince at the end. â€Å"B eauty’s wooer has the appearance of a monster, and only after Belle has overcome her aversion for his vile shape can the monster be seen to be a handsome prince. (Opie, 1980, p. 180) The notion of being socially stable is put forward to us. Once these women are saved by their ‘Prince Charming’ and fall in love with him, they are rewarded with a luxurious life as a princess and will ultimately ‘live happily ever after’. The Little Mermaid was written by Hans Christen Andersen in 1836 and was released by Walt Disney in 1989. This fairytale was hoped to go against the grain and portray a leading women who wasn’t submissive or passive but strong and independent and good role model of young children.The tale is about a young teenage mermaid, called Ariel, who doesn’t like her life under the sea and is much more fascinated by the human world. Regardless of her father’s warnings she exchanges her voice for legs with the evil witch to sp end three days on land. She must make Prince Eric fall in love with her and kiss her or else she becomes the sea witch’s forever. The witch reassures her â€Å"the graceful form, the modest gait and speaking eyes. With such as these, it will easy to infatuate a vain human male† (Anderson, 1993,p. 8). It is clear from that short summary that the tale still managed to stereotype women. The message being sent out is that if Ariel relies on her beauty alone she will get the Prince to fall in love with her. Trites 1990 said, â€Å"Undoubtedly, feminists’ have criticized Ariel because she seems to have little ambition beyond getting her prince. † (http://charlottesmedia. blogspot. com/) The story of Mulan helped change the perception of women in Fairy tales but still managed to imply a message that women are inferior to men.Mulan is no one’s trophy and to me is the first groundbreaking Disney film to show a woman to be capable of taking the same roles of men. The story is based on a Chinese myth about a woman who saves china from the Huns. She goes to fight in the war instead of her father and displays traits that are stereotyped as only being male. She is a strong and a courageous woman and breaks social boundaries and expectations. However, Mulan is similar to Belle in Beauty and the Beast, as she too isn’t seen as acceptable in society and this idea of gender obligations is evident.Women ‘should’ be a homemaker and a wife, not cleaver and strong. Finally the film Shrek, created in the 22th century and displays beauty in a different way. Beauty is displayed on the inside in this new image of the princess, which I found to be really refreshing. The two leading characters are ogres. The film goes against the classical fairy tale characteristics. Princess Fiona is different from other princesses and does not wait for prince charming to rescue her. She is a dependent woman who is able to stand on her own two feet. She chooses Shrek as a husband and decides to live her own life as an ogre.This is a unique fairytale as Fiona overlooks physical beauty and is not saved by a male, which results in her having a better life. However she still does live her life as a princess. Unfortunately, many women today hold a â€Å"princess attitude†, and aspire to have a princess type of life. This attitude can be seen among some girls and young women. They often believe that marrying well, especially financially, is desirable, so they can easily live the life of a princess. This may very well be an effect caused by the women that are presented to us in these fairy tales since early childhood.Certainly a clear progression can be seen with regards the representation of women between the 17th-18th century fairy tales (Cinderella, Sleeping Beauty) and the 19th -22nd century fairy tales (Mulan, Shrek). I do appreciate that the morals and values are changing in regard to fairytales in recent years. As a who le, however, In my opinion I think that the fairy tales discussed portray a negative stereotype to young children and are not good role models. According to Zipes â€Å"We can continue to enjoy this harmless pastime of telling classical fairytales to our children, not realising the possible harm or harmlessness. Zipes, 2006,p. 57) Bibliography Andersen, H. C. Fairy Tales: The Little Mermaid, Bristol, Parragon Book Service Ltd, 1993. Bettelheim, B. The Uses of Enchantment: The Meaning And Importance Of Fairy Tales, England, Penguin, 1991. Charlotte’s media blog. available at http://charlottesmedia. blogspot. com/ accessed on 14/4/2012 Hunt, peter. Children’s Literature, An illustrated History, Oxford, University Press,1995. Hunt, Peter. Understanding Children’s Literature, London, Routledge, 1999. Ladybird, Snow White And The 7 Dwarfs, Ladybird Ltd, 2005. Marsoli, L. A.Mulan, NY, Mouse Works, 1998. Opie, Iona ; Peter, The Classic Fairy Tales, USA, Oxford Univers ity Press, 1980. Soanes, Catherine, and  Angus Stevenson. Concise Oxford English dictionary. New York:  Oxford University Press,2012. Southgate, V. Beauty and the Beast, UK, Ladybird Books Ltd, 1988. Southgate, V. Cinderella, UK, Ladybird Books Ltd, 1982. Southgate, V. Sleeping Beauty, UK, Ladybird Books Ltd, 1984. Warner, M. Beast to the Blonde ,London, Vintage. 1995. Zipes, Jack. Fairy Tales and the Art of Subversion, New York, Routledge, 2006. Film: Shrek, Disney, 2001.

Andersen’s Case Auditing and Assurance Services

Arthur Andersen was one of the five biggest accounting firms in United States. Arthur Andersen is specific example about the most recent business collapse, which is considered profound in American business history. The firm, practicing in more than 80 countries with thousands of employees, now lost its reputation as an audit and accounting firm. There are many different thoughts and judgments about the case when Arthur Anderson failed its tasks to detect fraudulent financial activities on Enron and several different companies.The Enron Company filed bankruptcy in December of 2001. Being well known as a big energy company which headquarters is located in Houston, the bankruptcy of the company drew lots off attentions from business world. Questions were asked and lots of financial misstatements were revealed and Arthur Andersen – Enron’s external auditing and accounting firm in Houston, was involved. Stephens (2002) stated, Arthur Andersen who were responsible for managin g Enron’s audits, had illegally destroyed paper and electronic documents related to their representation of Enron (p. 4). The case soon went to the jury. Louwers et al. (2011) reported the instructions hinged on the wording of statue that makes it a crime to knowingly use intimidation or physical force, threaten, or corruptly persuade other person. According to Oxford Dictionaries online, corrupt means having or showing a willingness to act dishonestly in return for money or personal gain. In this case, the word â€Å"corrupt† was not applied appropriately to the actions of Anderson. There was no evidence to prove that there is a person who is corrupt persuader.Who was the one that acted dishonestly? The court also needs to identify the personal gain that a corrupt persuader can gain from having such action. The court could not find the answers to this issue, which means the decision is attached to the firm’s fate – Arthur Andersen. Research by Stephens ( 2002) states that to clarify the instruction of Judge Harmon about â€Å"corruptly†, the prosecution describes the illegal conduct of four corrupt persuaders: Duncan, Temple, Thomas Bauer, and Michael Odom.After a few days, the jury was not required to unanimously agree on the single corrupt persuader’s identity (Stephens, 2002). As Louwers et al. (2011) stated that the issues that overturned the Andersen verdict were based on faulty jury instructions, not on whether Andersen was in fact guilty or innocent. It was not Andersen who violated the law; it is individuals of the company who did. Hoxter (2005) argued that the instructions were faulty because they did not require proof that Andersen officials knew they were doing something wrong.The ruling destroying the documents was not a crime. There must be a person with authority who sent out the instructions for Arthur Andersen employees to do so. As Stephens (2002) restated from the interviews with reporters after the v erdict, four jurors identified Temple as that person. It is appropriated for the Supreme Court to overturn the lower court’s decision because Judge Harmon used the word â€Å"promptly† with different meaning from the dictionary, which is â€Å"improper purpose†, such as intent to subvert or undermine the fact finding ability of an official proceeding.The lower court failed in identifying the specific person who is corruptive persuader. According to Duska (2005), Arthur Anderson, a venerable firm, at one time, prided itself in its role as auditor since it fulfilled an important public function. As auditors, Andersen’s employees should have had clear minds to make sure that the financial statements that they audit are really what were going on in the company. However, big money that was made in the consulting means the responsibilities that auditors have to face is heavier.The SEC and the department of Justice should’ve tried to targeted specific ind ividuals who had engaged in acts because it seems not fair for the rest of the firm. According to Cunningham (2005), â€Å"It is a shame that the actions of a few individuals at Andersen caused 28,000 employees in the U. S. to lose their jobs† (p. 6). Indeed, putting the complete firm out of business for the unethical actions of a couple of individuals was the real sin. Andersen’s conviction was overturned does not mean that its employees acted in ethical manner.McNamee and Palmeri (2002) provided information about Arthur Anderson’s cleaning-up mission when the Enron case started to topple. From Anderson’s internal document, Enron team was also busy amending four key memos to correct the record of its review of Enron’s convolute and conflicted partnership deals (McNamee and Palmeri, 2002). Moreover, David Duncan overruled the concerns on at least four occasions, siding instead with Enron on controversial accounting that helps to hide debt amount an d brought up the earnings.That is not all, there are also evidences said that Duncan’s team wrote memos which are falsely stated that PSG partners had signed off on Enron’s inventive bookkeeping. Nancy Temple is the attorney for Arthur Andersen. She is the one who should clearly know about all the regulations and should not be the one who acted unethically. According to McNamee and Palmer (2002), memos from Nancy Temple to David Duncan were found which can considered the main key in the conviction of Duncan about shredding the documents. It is more for Nancy Temple who is more responsible for the Andersen saga.The class action lawsuit against Andersen also has another name which include other entities name in there because those entities also had involved in Enron’s case. These entities helped Enron to cover up because by helping them they make more profit. From Arthur Andersen’s case, entities and accounting firms in business world should learn lessons f or their own goods. If the employees notice of any concerning about the legality of any records, they should contact the legal department right away. There is nothing wrong disposing of business papers that are not needed.It is illegal only when retention is required by law or regulation according to Stephens (2002). Reference Page Hoxter, C. J. (2005). Arthur Andersen Conviction Overturned. Caribbean Business, 33(25), 8. Duska, R. (2005). The Good Auditor – Skeptic or Wealth Accumulator? Ethical Lessons Learned from the Arthur Andersen Debacle. Journal Of Business Ethics, 57(1), 17-29. doi:10. 1007/s10551-004-3818-1 Stephens, D. O. (2002). Lies, Corruption, and Document Destruction. Information Management Journal, 36(5), 23. McNamee, M. , Borrus, A. , & Palmeri, C. (2002). OUT OF CONTROL AT ANDERSEN.Businessweek, (3777), 32-33. Cunningham, C. (2005, July-August). Ruing Andersen's demise and the loss of audit competition. Financial Executive, 21(6), 6. Retrieved from http://g o. galegroup. com. glbvv001. enmu. edu/ps/i. do? id=GALE%7CA134300985=2. 1=nm_a_enmu=r=EAIM=w In Oxford Dictionaries online. Retrieved from http://oxforddictionaries. com/us/definition/american_english/corrupt? q=corrupt Louwers, T. J. , Ramsay, R. J. , Sinason, D. H, Strawser, J. R, & Thinodeau, J. C. (2011). Auditing & Assurance Services (5th, ed. ). NY: McGraw-Hill Irwin.

First Year Psychology Students’ Memory for The News as a Function of Media of Presentation

7O psychology students were presented with a selection of four news stories in three different media; print form, audio form and audio visual form. Participants were tested immediately after exposure to the news to measure retention of story details, via a questionnaire. Subsequent results showed significant differences in information recall between the medium of presentation. Recall of detail was greatest from print, and worst from audio mode. It was made clear that when in print form, information is better absorbed, processed and retained than when in audio-visual mode and audio form. INTRODUCTION As the world's technology grows, and the public's demand for information is ever increasing, the news is presented in increasingly varied media. The news is a key factor in modern day society, with the vast majority of the U.K population being exposed to it at least once every day. Despite the various forms in which news can be accessed, for example radio, print and even music, it can be gathered from public opinion surveys that the vast majority of individuals endorse television as their most important source of news information. Subjective views of audiences indicate that television is an important news source, from which they learn a lot. Yet, research in the past has shown that on the whole, individuals frequently fail to remember very much from television broadcasts. One survey of people living in the San Francisco area, where respondents were telephoned shortly after the evening's main broadcast and asked, â€Å"What do you recall from tonight's broadcast?†, showed 51% could not recall any stories. On average subjects remembered just 6% of bulletin's stories.(Stern 1971) These losses of information recalled can be due to various factors concerning the viewer's motivation, attention, interest in the story and relationship with the story (Gantz 1979, Neuman 1976). For example, British research indicated that gender differences in the recall of TV news is linked to content factors. Interestingly, males recalled information from news narratives about violent incidents accompanied by violent images better than females did. Yet when these same stories were presented in sound only and print form, these gender differences disappeared(Gunter,Furnham and Gietson 1984). Also, research has questioned a variety of news presentation factors as having significant effects on learning(Berry, Gunter and Clifford 1981). It must therefore be questioned whether television is in fact the most memorable form of presentation of information, when compared with audio-only or print form. Printed media convey greater quantities of information, and also allow readers to process the news at their own pace, whereas in both visual and audio-visual modes, the pace of information presentation is set by the producer. It is also argued that people are able to process information more deeply when reading or listening to the source. This is due to the fact that when watching the news item, the viewer is given all the information at once; visual and audio. This can not only be somewhat confusing(especially if the visual information does not correlate to the audio or narrative, often due to quick cutting of visual scenes), but also means the individual does not need to pay attention as much, as no extra thinking must be done. When reading and to some extent listening to an article, the individual must think of the visual ingredient themselves, as this is not given. This additional processing of the material can result in better retention. This has been supported by various researchers(Greenfield 1982, Meringoff 1980). It should be noted that this theory is argued in research, it has been found that recollection of the same story in print and audio-visual modes is better from print(Beighley 1952; Browne 1978). On the other hand, a study using television, radio and print to present information, it was reported that retention of abstract information is far superior when from television, in turn with better memory performance from radio than print(Williams,Paul and Ogilvie 1957). Yet more recent research by Wilson (1974), which involved all three media, found that retention was better from print than audio and audio visual. It is possible that these differences in findings is because Williams tested recognition, whereas Wilson tested free re-call(Gunter,Furnham and Gietson 1984). This therefore could help argue that printed presentation of information produces better free recall performance as reading requires more cognitive effort and requires deeper information processing than television. Millions of pounds are spent on advertising and sponsorship on television, as it is presumed that information that people see on TV will be remembered and hence may lead to buying a certain product. This, therefore is an important and interesting area of research, not only due to the controversy of previous results, but due to the present day necessity for effective advertising and could also lead to future improvements in education and teaching methods. In this experiment, it is Hypothesised that- scores regarding information retention would be higher from groups who receive written material than audio, which would be higher than audio-visual material. In order to carry out this study, a similar study's framework was used as a template for the design. In this case, the study- â€Å"Memory for the news as a function of the channel of communication† (Gunter, Furnham and Gietson 1984) was replicated. METHOD Design and Materials- Random assignation of participants (a control) produced three groups (see participants subsection later) with no limitation on sex ratio in each group. These three groups were the independent variable. The groups were presented with varying media all of which gave the same narrative script (a constant throughout each item), in different forms. Group A(n=25) were presented with news in audio form. Group B(n=22) received the information in print form and Group C(n=23) received the news in audio-visual form. The news items were originally recorded from TV news bulletins transmitted by an experimental TV service, and had not been aired on mainstream networks throughout the U.K. The bulletins were originally broadcast separately over 18 years ago, therefore further reducing the likelihood of a participant having previously seen said items. Participants in were confronted with four separate news stories, which were presented in the same order for each media. In its audio/audio-visual state, each of the four stories lasted approximately one minute, with a total time of 4 minutes, 33seconds from beginning of story 1 to the end of story 4. Two items were scenes of street fighting between protesters/demonstrators and police in El Salvador and South Korea. The two other news items depicted non-violent events – Japan lifting trade restrictions and A Greek Prime Minister's visit to Yugoslavia. Each story had a common narrative voiced over by an unseen narrator, and it was this common narrative which was transcribed in the print form given to Group B. Footage presented to Group C depicted the following scenes- the El Salvador footage showed gun-fighting between individuals in the streets, with commentary from the narrator. Footage from South Korea showed rioters throwing stones at police and rioters reprimanded being clubbed and beaten by officers. The story told gave reasons for these disturbances, which were varying social groups' dissatisfaction with each Government. Japan's reduction on tariffs on certain goods due to disapproval from the U.S.A and the E.E.C was accompanied by footage of delegates at a summit meeting in Versailles concerning various matters including those mentioned previously. The last story concerning the Greek Prime Minister's visit to Yugoslavia depicted images of the visit and documented reasons for the visit. Group C were presented the stories via a colour screen with sound capability. Group A were presented with only the sound stream from the audio-visual medium. Group B were given transcripts of the narrative from the broadcasts. A questionnaire was then given to the groups, which contained twenty questions, five from each story, which questioned the groups about certain facts from the news items, hence testing the content retention of each group. The questions tested remembrance of where and why certain events occurred. The participants then were awarded two points for each correct answer, one point for a partially correct answer and zero for an incorrect answer, giving a maximum score of forty points. Participants- A total of 70 subjects were used in the experiment, all of whom were University of Bath first year psychology students, with ages ranging from 18 to 40. Group A,B and C each had three males in them, and subsequently contained 22, 19 and 20 females respectively. Procedure- Once seated, participants were given a letter which referred to their group- A,B or C. Group B were then removed from the room, and given scripts which they had four minutes to read. They remained in the building's foyer until time was up. Groups A and C were presented with a video with sound on a projected colour screen in the main room. Group A (audio only) were then instructed to cover their eyes as to only listen to the audio from the video, whilst Group C were allowed to watch the video and listen. The exposure times for each group were equated across each media. Once all groups were re-assembled, they were handed with a questionnaire which they had twenty minutes to complete. Subjects then were told the correct answers and marked their own tests. They then handed in the scripts with their group letter and total score on, from which the results were calculated. RESULTS Table 1 (shown below) shows the processed data gained from the experiment. The table presents the means from each group's results on the questionnaire, and the standard deviation of each group. Table 1 Group Number of subjects Mean Score Standard Deviation A- audio 25 7.9 4.6 B- print 22 12.0 5.1 C- audio-visual 23 8.9 4.9 The mean scores of each group are a point of interest in this study as they illustrate the extent to which each medium was recollected, as an average for each group. Group B gained the highest mean score on the questionnaire with an average of 12. Group C gained the next highest average, with a mean score of 8.9, and Group A had the lowest score with 7.9. This indicates that those who received information via print recalled the greatest level of detail, as they scored highest (on average) in the questionnaire. The comparison of mean scores also indicates the superiority of audio-visual medium over audio in terms of detail recollection. It was also necessary to include standard deviation in the data as this shows the dispersion of individual results around the mean for each group. As can be seen from Table 1, the standard deviation for each group was relatively similar; 4.6, 5.1 and 4.9 respectively for groups A, B and C. The standard deviation scores were also relatively low in each group, with group B having the most dispersed results around the mean with the highest standard deviation (5.1). Group A had the lowest standard deviation with 4.6, with group C in between with 4.9. The standard deviation indicates that scores were more agglomerated in group A than groups C and B. As the dispersal around the mean for each group were rather similar, it is indicated that the memory performance of participants in all three groups varied to a certain extent, even though averages were different. DISCUSSION The extent to which the news was recalled by participants was highly dependant upon the mode of presentation. As hypothesised, the results show that the level of detail recalled was greatest following pint presentation of the news. This was the expected outcome, and has been confirmed in previous research, for example Beighley(1952) and Browne(1976), who both found that print in the most memorable medium of presentation. There are a number of theories as to why print is the superior format for news recollection, firstly it is argued that in print form, there is a greater quantity of information offered to the reader. Although the print format was purely a transcript of the narrative of the audio/audio-visual media, the amount of information that can be absorbed and processed by the reader is greater. This can be due to the fact that when in print format, information can be processed at a self-paced speed( Gunter, Furnham and Gietson 1984), whereas in audio and audio visual formats, i nformation is presented at the set pace decided upon by the producer. This leads to a greater absorption of information from print format and hence a greater level of detail recall (as shown in the results of this report; the mean score for subjects given the print format was 12, compared to 7.9 and 8.9 for audio and audio-visual formats respectively),indeed imagery is known to act as a strong mnemonic device(Paivio and Csapo, 1973; Kosslyn and Pomerantz 1977). Printed news also necessitates the reader to conjure up his/her own images whilst reading the script, in order to get a mental picture of the scenes documented. It is this process which also may lead to greater remembrance of detail, as the reader must process the information further than participants who received the audio-visual format( Greenfield 1982 and Meringoff 1980). To some extent, this is prevalent with audio only subjects, as images are not given, so must be imagined. The experiment showed that, contrary to the hypothesis, Group C(audio-visual) scored a higher average than Group A(audio),as can be seen from the results; Group C's average on the questionnaire was 8.9 whilst Group A's average was 7.9. This determination was also made by Williams, Paul and Ogilvie (1957) in a similar study. The findings in their study showed that audio-visual media led to greater information retention than audio only. This result was unexpected, yet there are a number of reasons as to why news presented in audio-visual format was better recalled than in audio. Firstly, the structure of the audio feed was not purposefully made for audio presentation – subjects in Group A(audio) simply covered their eyes and listened to the video's audio stream. Therefore it could be argued that if the audio format was structured for audio presentation, then absorption of information would be greater, as the audio-visual format would rely somewhat on its visual imagery to present its information, therefore Group A(audio) would miss out on this extra source. Another bias in performance could be due to Group A simply having to cover their eyes so as to prevent them from watching the video. This could prove to be distracting, as the subject would to some degree focus on not watching the video footage and therefore lose slight interest in listening to the information. It could also be argued that the act of shielding the information source from oneself has subconscious implications, in that the listener subconsciously feels removed and distanced from news source due to covering his/her eyes. This would limit the amount of information processed and therefore retained. Listeners may also get bored of the blank visual stimuli, therefore making it harder to focus and retain information. There is also the possibility that those who watched the news scored more highly on average than those who listened to the news due to the violent images displayed. It is said that many individuals(especially male) recall images in the video which aid them in retaining information(Gunter, Furnham and Gietson). This is especially prevalent when concerning images of a violent nature- for example scenes from El Salvador of gun fighting. Emotionally charged images, such as war and fighting are proven to be better recalled than neutral images(i.e those with no emotional connotations)(Cohen, Wigand and Harrison, 1976). Therefore video footage may in fact aid the retention of detail. A theory put forward by A. Paivio is that of Dual Coding Theory(Paivio and Csapio 1973), which helps to explain why the hypothesis in this report was partially disproved(in that audio-visual ave rage was higher than audio). Dual Coding theory suggest two cognitive sub-systems, one which deals imagery and the other specializes in language. In this case, Dual Coding theory would assume that due to two sources of information(audio and visual) a were presented to group C, the group members had more information to gather, and furthermore, each source re-enforces the other. This means that the visual imagery would be re-enforced by the audio source, but would itself re-enforce the audio, therefore creating a circumstance in which information is easily absorbed and processed and consequently retained. The investigation could have been hindered and distorted by certain factors encountered. Firstly, Group B were kept in a seating area in a building's foyer whilst reading the transcript. This could have proved to be distracting due to events outside of the building visible through the windows and the coming and going of unrelated individuals through the foyer. Perhaps a closed room would have been more suitable to use for the reading group. The audio feed was not perfect either, as subjects had to sit with other group members and cover their eyes whilst listening to the video, this could result in distancing from the source and loss of focus hence distorting the results. The questionnaires were also marked by the subjects themselves, once told the correct answers. Therefore there was the possibility for cheating, and so the results themselves may be incorrect. This could be improved by using external markers to score the questionnaires, as they have no bias towards the result. Future research could focus on whether Dual Coding theory is a valid argument, and the extent to which it operates.